BRAND MARKETING MANAGER

About Duapa Agri

Duapa Agri is a fast-growing West African agribusiness committed to the sustainable sourcing, processing, and export of high-quality cashew, shea, and soy products. Operating across Ghana, Togo, Benin, and Tanzania, we empower smallholder farmers while delivering premium agro-based products to global markets.

Our portfolio includes Akoma Foods, our consumer-facing FMCG brand, which offers high-quality food products derived from agricultural value chains. As part of our growth strategy, we are seeking an innovative and results-driven Brands & Marketing Manager to strengthen our corporate brand presence while driving the growth and market leadership of Akoma Foods.

Position Summary

The Brand Marketing Manager will be responsible for planning, coordinating, and executing brand, marketing, and communication activities for Duapa Agri, with a primary focus on growing the Akoma Foods portfolio. Working closely with the General Manager (Operations) and the Sales & Distribution team, the role will drive brand visibility, consumer engagement, trade marketing, and demand generation across retail, distribution, and export markets.

The successful candidate will combine strong marketing execution with practical brand management to deliver effective campaigns, coordinate product launches, generate market insights, and support sales growth. The role requires a proactive, hands-on individual who can translate business objectives into impactful marketing activities while ensuring consistent brand presentation across all customer touchpoints.

Key Responsibilities

Marketing Strategy & Market Development

• Develop and execute annual marketing plans aligned with business and commercial objectives.
• Establish product positioning, identify target audiences, and develop market-specific strategies.
• Analyze consumer trends, customer insights, competitor activities, and market opportunities.
• Develop market penetration, customer acquisition, and brand growth initiatives.
• Identify opportunities for new product introductions, category expansion, and market development.
• Support go-to-market strategies for new products and campaigns.

Brand Management & Corporate Communications

• Develop and implement brand strategies that strengthen the visibility and market position of Duapa Agri and Akoma Foods.
• Ensure consistency in brand identity, messaging, and communication across all customer touchpoints.
• Manage and protect the company’s corporate image and product brand reputation.
• Lead brand awareness campaigns and initiatives that enhance visibility among customers, partners, investors, and industry stakeholders.
• Develop creative briefs and guide the development of marketing materials, advertising campaigns, and public-facing communications.
• Oversee the production of brochures, catalogues, presentations, corporate profiles, videos, and promotional materials.

Campaign Management & Customer Engagement

• Lead consumer marketing initiatives to increase awareness, trial, loyalty, and repeat purchases of Akoma Foods products.
• Conceptualize, plan, and execute multi-channel marketing campaigns across the customer lifecycle.
• Ensure alignment of communication and messaging across traditional, digital, event, and stakeholder engagement platforms.
• Gather customer and market insights to improve outreach strategies, increase customer conversions, and generate qualified leads.
• Design and implement customer engagement and lead-nurturing initiatives in collaboration with commercial teams.
• Support sales teams with marketing collateral, presentations, customer engagement materials, and business development initiatives.
• Develop and execute integrated consumer campaigns designed to increase brand awareness, product trial, and customer retention.
• Design customer loyalty and engagement initiatives that strengthen long-term brand affinity.
• Collaborate with sales teams to develop trade marketing campaigns and point-of-sale promotional materials.
• Ensure consistent brand messaging across all consumer touchpoints and distribution channels.

Traditional Marketing, Media & Events

• Design and implement traditional marketing campaigns including radio, television, print, outdoor advertising, and trade publications.
• Build and maintain relationships with media houses, agencies, influencers, and strategic partners.
• Coordinate participation in trade fairs, exhibitions, conferences, and industry events.
• Oversee brand activations and promotional events to maximize visibility and customer engagement.

Digital Marketing & Content Oversight

• Oversee digital marketing activities including website management, social media, email marketing, and online campaigns.
• Develop engaging content that strengthens brand awareness and customer engagement.
• Monitor digital performance and optimize campaigns based on analytics and customer insights.
• Manage online brand reputation and customer interactions across digital platforms.

Marketing Analytics & Performance Management

• Create, maintain, and present marketing analytics reports across multiple channels and platforms.
• Track campaign effectiveness, lead generation performance, customer engagement, and return on investment.
• Extract actionable insights to improve future campaigns, marketing strategies, and customer acquisition efforts.
• Develop formal proposals, recommendations, and reports for senior management based on market intelligence and campaign outcomes.
• Monitor industry trends and marketing best practices to ensure continuous improvement.

Budget Management & Process Improvement

• Develop and manage annual marketing budgets and expenditure plans.
• Ensure cost-effective utilization of marketing resources and vendor relationships.
• Establish and document marketing processes, workflows, and performance standards.
• Evaluate and improve marketing systems, tools, and reporting frameworks

Leadership & Cross-Functional Collaboration

• Lead, mentor, and inspire marketing personnel and external service providers.
• Collaborate closely with commercial, procurement, operations, ESG, and finance teams to align marketing initiatives with organizational goals.
• Present marketing strategies, campaign results, budgets, and recommendations to senior management.
• Foster a culture of innovation, accountability, and continuous improvement within the marketing function.

Key Performance Indicators (KPIs)

• Successfully execute the approved annual marketing plan, achieving at least 90% completion of planned initiatives within budget and agreed timelines.
• Increase Akoma Foods brand visibility by achieving agreed annual growth targets across digital platforms, retail visibility, and customer engagement metrics.
• Develop and implement campaigns that contribute to agreed annual sales growth targets for Akoma Foods.
• Increase the company’s digital presence through consistent content creation, social media management, website updates, and online engagement, with monthly performance reporting.
• Strengthen Akoma Foods’ positioning as a trusted premium Ghanaian food brand through consistent storytelling around product quality, sustainability, farmer impact, and responsible sourcing.
• Coordinate participation in at least four (4) trade fairs, exhibitions, conferences, or promotional events annually to increase brand awareness and generate commercial opportunities.
• Successfully support the launch of all approved new products, product variants, or packaging improvements within agreed timelines.
• Increase retail visibility by ensuring approved branding, merchandising materials, and promotional activities are implemented across key retail and distribution channels.
• Build and maintain productive relationships with media partners, creative agencies, influencers, and other marketing service providers to support brand growth.
• Produce monthly marketing performance reports covering campaign results, market intelligence, competitor activities, customer insights, and recommendations for improvement.
• Deliver marketing activities within the approved annual budget while demonstrating cost-effective use of marketing resources.
• Ensure all marketing materials and communications comply with approved brand guidelines and maintain consistency across all customer touchpoints.

Required Qualifications & Experience

• Bachelor’s degree in marketing, Communications or a related field.
• Professional certification in Marketing, Brand Management, Digital Marketing, or Communications will be an added advantage.
• Reports to: General Manager (Operations)
• Direct Reports: Digital Marketing & Creative Officer (and any future marketing Officers/Assistants)
• Minimum of (5-6) years’ progressive experience in Brand Management, Marketing, Business Development, or Corporate Communications.
• Experience within agribusiness, FMCG, food processing, manufacturing, export trade, or related industries is strongly preferred.
• Demonstrated knowledge of agricultural commodities, particularly cashew, shea, soy, or related value chains, will be a significant advantage.
• Proven success in developing and executing marketing plans, branding initiatives, and customer acquisition campaigns.
• Experience managing traditional marketing campaigns and stakeholder engagement programs.
• Familiarity with export markets and B2B marketing environments will be an added advantage.
• Established professional networks within media, business, or industry circles is desirable.

Core Skills & Competencies

• Strategic marketing and brand management expertise.
• Strong understanding of traditional and integrated marketing approaches.
• Market research, consumer insights, and competitive intelligence capabilities.
• Excellent written, verbal, presentation, and negotiation skills.
• Strong project management, multitasking, and decision-making abilities.
• Metrics-driven mindset with strong analytical capabilities.
• Customer acquisition and lead generation expertise.
• Strong stakeholder engagement and relationship management skills.
• Creative thinking coupled with commercial awareness.
• Budgeting and financial management proficiency.
• Ability to work under pressure and meet tight deadlines.
• Strong leadership and team management capabilities

Personal Attributes & Culture Fit

• Innovative, proactive, and commercially focused.
• Results-oriented with strong ownership and accountability.
• Highly adaptable and comfortable operating in a fast-paced environment.
• Professional, ethical, and customer-centric.
• Passionate about sustainable agriculture and agribusiness development.
• Collaborative leader capable of influencing cross-functional teams.
• Willingness and ability to travel locally and internationally when required.

Systems, Tools & Tech Stack

• Microsoft Office Suite (Advanced Excel, PowerPoint, Word).
• CRM and Customer Management Systems. (Salesforce, HubSpot etc)
• Digital Marketing Platforms (Google Analytics, Meta Business Suite, LinkedIn Campaign Manager).
• Market Research and Reporting Tools.

Duapa Agri Products Limited is an equal opportunity employer committed to building a team that reflects the diversity of the communities and markets in which we operate.